This is an unofficial Peptide Lip Tint poster concept for skincare and beauty brand Rhode. The series highlights the debut of the tinted lip product as the brand expanded its shade range beyond the original, single transparent formula, offering four new pigmented additions to the line: espresso, guava spritz, ribbon, and toast. My strategy for these posters was to clearly display the new shade range as the focal point while maintaining the minimalist, aesthetic nature that defines Rhode's brand identity. The core value of simplicity is embodied in the product's packaging and formulations, most evident in its early-stage Instagram presence prior to acquisition by E.L.F. Cosmetics in 2025 (Rhode, 2026). The advertising that followed the deal grew louder, more playful, and overtly sensory. Food imagery dominated the new marketing strategy, a booming industry trend in skincare and beauty that continued well into 2026 (Chupinina, 2025).
