STORIES STICK: RARE BEAUTY SOCIAL MEDIA CAMPAIGN

This is an unofficial Rare Beauty campaign ideation for their youth-focused mental health nonprofit, The Rare Impact Fund. Rare Impact’s mission is rooted in destigmatizing mental health and expanding access to essential resources for young individuals. I led the creative direction of this campaign from strategy to creative execution during my time at the organization, where I served as a college ambassador alongside other students and committed mental health advocates and professionals from partnering organizations across the United States. Mental health’s long-standing stigma stems from its negative and often violent portrayal in modern media. This extreme representation has construed society’s view of mental illness, as these depictions rarely ever account for the invisible aspects of mental health. Failing to address the internal complexities of this issue denies so many people their own real-life experiences with mental health. STORIES STICK is a social media campaign that promotes destigmatizing mental health by empowering individuals to engage in positive storytelling and community healing. This campaign aims to show individuals that although our experiences may differ, we are never truly alone in our suffering. The creative includes digital stickers, posters, and educational graphics designed to be shared across social media. With an increased need for mental health awareness in the post-pandemic landscape, it is crucial that individuals, at every age, have models in mainstream media that they feel represented and ultimately supported by, rather than the labels and stereotypes curated on screen. Our ability to relate to one another and empathize with those who are struggling is the key to our collective healing. Although our experiences and mental health journey are unique to us, we can help foster a greater sense of psychological safety online by promoting the sharing of positive stories and impactful resources to shift conversations about mental health.