CHATGPT: ASTROLOGY TV AD CONCEPT

This is an unofficial concept sketch for a Gen Z-targeted, astrology-themed ChatGPT commercial. The campaign addresses the growing astrology services market and its integration across a wide range of industries, such as the fashion, technology, and human resources sectors, among many others. Young adults are consulting the stars, as research at Oxford Brookes University reveals that “80% of Gen Z and younger millennials believe in astrology”, emerging within the current zeitgeist as a new-age spiritual practice (Eastwood, 2025). The goal of this campaign is to show ways that AI can foster human connection and deepen our humanity, rather than replacing or detracting from it. I’ve personally observed online and within social groups how astrology has quickly become modern culture’s preferred medium for self-understanding. This idea was conceptualized entirely through my own lived experience under a starlit sky with my friends this summer. The advertisement captures a uniquely human moment we shared: stargazing, laughing, and researching our astrological sign placements together. I would love to bring this idea to life with Boston or East Coast-based creatives. Filmmakers, actors, and animators — send me an email and maybe we can make something really cool together! MORE INFORMATION ON MY RESEARCH-BACKED STRATEGY COMING SOON