GO THE DISTANCE
The campaign is centered around a product line extension of sustainable trail running shoes, with each colorway corresponding to an environmental initiative (mock shoe by Moncler). A percentage of profits on each shoe is donated in support of the following organizations to illustrate Patagonia’s commitment to ethical production practices and environmental education for future generations. Additional advertisements include collaboration with Patagonia’s existing Worn Wear program. Worn Wear promotes sustainable consumption by offering customers product repair and buyback services.
